WHAT IS THE MUSTARD CHALLENGE?
This fun and exciting campaign simply involves a bit of bravery and a tablespoon of mustard. Participants will eat a tablespoon of mustard, share their experience and dare others to do the same. The Mustard Challenge will generate huge awareness, inspire action and raise funds to cure childhood cancer.
100% OF DONATIONS FUND RESEARCH
The Mustard Challenge raises awareness about childhood cancer and through your donations funds research into safer, non-toxic and effective treatments for kids with cancer. 100% of every donation helps fund this research.
MAKE YOUR DONATION COUNT TWICE AS MUCH
Starting 5/10/17, Stand Up 2 Cancer will match your contribution dollar for dollar, up to 6 million dollars!
Today, children with cancer are treated with drugs discovered as far back as the 1950s, including chemotherapy derived from the same chemical used in Mustard Gas, a weapon of World War I & II. Children — and the doctors and researchers working to save them — need alternatives to the 50s-era, inhumane, side-effect-laden standard treatments used today. That's where The Mustard Challenge comes in.
4 EASY STEPS - TAKE THE MUSTARD CHALLENGE
PREPARE: Choose your mustard, the spicier, the better. See Bravery Level meter for levels.Take the challenge between April 15th (our launch date) and August 5th (National Mustard Day). Be ready to record your challenge using a phone or camera with video recording capabilities.
PERFORM: Set up your phone/camera, and start recording.
SAY “Hi, this is my mustard challenge to help raise awareness for childhood cancer research. I challenge friends A, B, C and D. You have 24 hours to take the challenge OR make a donation at mustardchallenge.com
EAT (or SMEAR, THROW, SQUIRT, ETC.) a big spoonful of mustard
SHARE and CHALLENGE others